In 2012, when I released my debut novel, Enemies Closer, I decided to use the pseudonym “LE Truscott”. The book was action adventure and I was concerned (perhaps unnecessarily) that male readers wouldn’t be interested in reading a woman writing in the genre. I didn’t think too long or too hard about what the drawbacks might be. But just as there were benefits, there were also disadvantages.
KK Ness has recently released her first book, Messenger, in The Shifter War fantasy series and her pseudonym is a complete departure from her actual name (as opposed to the partial disguise I chose). I asked her a few questions about her choice to help illustrate the pros and cons of using a pen name.Continue reading
I’ve been helping an internet and marketing ignorant author about thirty years older than me in the lead up to his book being published and he’s also been receiving moral support from another published author roughly his age. He’s paying a professional to put together a small website and I suggested I set up a Goodreads author profile for him so that when the book is released I – and whoever else is so inclined – can post a review. He agreed.
I signed him up, added a picture and posted his About Me text that we’ve been working on for the website. Then, since I’m on Goodreads as well, I connected with him as a friend. And knowing the name of the other author who’s supporting him, I looked her up on Goodreads in an attempt to connect the two of them.
But when I found her profile, it was empty. She’s there – her book was quite successful and has an average rating of 3.46 – but there’s no picture, no author bio, no other information except that she was the author of the book listed. I was surprised. I went back to my friend and told him what I’d found, suggesting he contact his friend and let her know her profile was there and that she could claim it. He told me she was as clueless as he was when it came to technology and being online and that he doubted she would be interested. Fair enough. She clearly doesn’t have someone like me to help her out the way he has me.Continue reading
On Tuesday I looked at marketing your book and today I continue the theme by looking at ways to market yourself. It’s not everybody’s favourite task – in fact, I once asked a friend if she wanted to be the public face and name of my books because I was so afraid of the scrutiny (she declined) – but if you’re planning on publishing more than one book, establishing your identity as a writer can be just as important as establishing the quality of an individual book.
Find Your Angle Everybody has an angle – they just have to discover what it is. John Grisham is a former lawyer so when he started writing crime books, it made total sense. Jeffrey Archer was conned out of a significant amount of money so when he wrote a book about characters trying to exact their revenge for the same thing and get their money back, it was a great selling point. When Lauren Conrad wrote a novel about a girl and her best friend appearing on a reality show, the fact that it was a thinly veiled autobiography and she had a guaranteed readership from the audience of the show she had appeared on helped to ring up the sales, even if the critical acclaim didn’t accompany it.Continue reading
I love to ask myself questions that I don’t know the answer to and spend time considering them at length, then spend time discussing them at length in a blog post. So, somewhat surprisingly, when I asked myself the question “Should you market your book, yourself or both?” I realised I already knew the answer. Of course, all writers seeking an audience for their work must market both their books and themselves. It’s everything that comes after that realisation that tends to be a lot more difficult.
I’ve previously admitted that I have a problem with marketing myself and I’m not much better at marketing my books, not because I don’t think they’re any good but because a lifetime of reinforcement that humility is more important than confidence when it comes to self-promotion is hard to overcome.
So here’s an exercise in “do as I say, not as I do”. You don’t have to do them all – in fact, you probably shouldn’t, at least not all at once in an effort to avoid overkill. But by selecting the right combination over the right length of time, your marketing efforts may just pay off. Today I’m looking at marketing your book and on Thursday I’ll look at marketing yourself and together those two approaches will hopefully translate into book sales now and in the future.Continue reading
On the front cover of Jennifer Government, the book by Max Barry, there is an endorsing quote from Naomi Klein. Now that I’ve read No Logo, I understand why. Because Jennifer Government is the future we can look forward to (with dismay) if the present that Naomi Klein has described so poignantly in No Logo continues on its path.
It’s more than fifteen years since this book was first published but I suspect very little has changed. I read the tenth anniversary edition with the added foreword discussing the marketing brilliance of the first Obama presidential campaign. It’s a collection of anecdotes about marketing, about how the ultimate goal of companies now is to produce nothing but a brand (all manufacturing is outsourced) and how there is very little they won’t do in order to achieve it – except, of course, the right thing. With little regard for human rights or the environment, they do only what is legal without any thought given to whether or not it is ethical. Sometimes they don’t even bother with making sure it’s legal.Continue reading
There are so many books to choose from that sometimes readers can be overwhelmed by the choice. So how do they end up making their decisions?
There are a number of factors and individual readers will rely on a unique combination of each. As writers, having an awareness of these factors may help us as we attempt to write and market our books.Continue reading
When we first start writing, thinking we might like to have a crack at the caper, we have all the tools we need. A basic knowledge of the language in which we want to write. A computer and a new Word document. Or a piece of paper and a pen. After all, writing is pretty simple, right?
In writing’s defence, it is pretty easy. As long as all you want to do is tinker. As long as you don’t care about ever being read or published. However, if you do, you might be interested to know it’s actually a very long process that can be broken into five stages.
And the hardest stage of writing is always whatever stage you’re at.Continue reading