Should You Market Your Book, Yourself or Both? (Part 1: Marketing Your Book)

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I love to ask myself questions that I don’t know the answer to and spend time considering them at length, then spend time discussing them at length in a blog post. So, somewhat surprisingly, when I asked myself the question “Should you market your book, yourself or both?” I realised I already knew the answer. Of course, all writers seeking an audience for their work must market both their books and themselves. It’s everything that comes after that realisation that tends to be a lot more difficult.

I’ve previously admitted that I have a problem with marketing myself and I’m not much better at marketing my books, not because I don’t think they’re any good but because a lifetime of reinforcement that humility is more important than confidence when it comes to self-promotion is hard to overcome.

So here’s an exercise in “do as I say, not as I do”. You don’t have to do them all – in fact, you probably shouldn’t, at least not all at once in an effort to avoid overkill. But by selecting the right combination over the right length of time, your marketing efforts may just pay off. Today I’m looking at marketing your book and on Thursday I’ll look at marketing yourself and together those two approaches will hopefully translate into book sales now and in the future. Continue reading

Free Writing, Free Reading, Free Editing: Where Do We Draw the Line?

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As a writer, I understand very well the concept of writing for free. I do it every day. I write my novels with no expectation of ever being paid for my writing labour. (I hope but I don’t expect.) I write my blog posts and publish them on a freely available blog to educate and entertain people about writing and its offshoots. I sometimes write articles about employment and post them on LinkedIn to support my job title, which lists me as a “Freelance Blogger, Writer and Editor”. I write ads for family members with their own businesses without charging for it. I write blurbs and introductions for other people’s books without receiving a single cent.

I also understand the concept of reading for free – how could I not when I post all that writing mentioned above so people can read it without charge? Plus I read a lot of news websites, particularly The Age online, news.com.au, the New York Times online, the Washington Post online, ABC (Australia) News online, BBC News online, CBC News online and sometimes the Miami Herald online, the LA Times online and the Chicago Tribune online. When I run out of free articles to read each month on the sites that charge for subscriptions, I content myself with browsing headlines and public news websites. (I’d like to be able to afford to subscribe but I’m just a poor writer at the moment.)

But where I draw the line is at free editing. Everybody learns to read and write at school (or at least has the opportunity to) but editing the writing of others is a very specific skill and many, if not most, editors train further in order to do it properly and professionally. Certainly to apply for professional membership of the Institute of Professional Editors here in Australia, you need an eligible qualification. And with the Federal Government trying to restrict fee support for courses less than three years in length and with many educational institutions abolishing their writing and editing courses (including Holmesglen Institute of TAFE where I studied and graduated with an Advanced Diploma of Professional Writing and Editing), those qualifications are becoming harder and harder to come by. So why would anyone ask for or expect an editing service to be provided for free? Continue reading

The A to Z of Writing

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Just because everybody loves a good listicle (so I hope it qualifies), here’s the A to Z of writing.

A is for Authenticity – you don’t have to know what you’re talking about. Write what you know, write what you don’t know but just make sure you sound like you know what you’re talking about. If you write about the police force and someone actually in the police force reads your book lacking in accuracy or verisimilitude (the ring of truth), then that person won’t hesitate to tell the world. And you’ll just come off as someone who couldn’t be bothered doing a little bit of research.

B is for Brainstorming – it’s one thing to have an idea but to bring it to life with all the little details that give it depth, you’ll have to do a lot of brainstorming. If you want to write about a man who kills his father, great (maybe not for your father, who might wonder why). But it becomes two very different stories depending on whether the son had a happy upbringing or an abusive one. And only brainstorming will get you to the point where the story makes meaningful sense. Continue reading

The Concerning Reading Material of Criminals, Terrorists and Writers

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How often do we see it on news broadcasts after the capture of criminals and terrorists? When searching the personal belongings of the perpetrators, police discover pamphlets on how to make bombs, books on forensic procedures and internet searches on where to dispose of bodies. Who would ever have thought that writers, the architects of awful acts in the imaginary realm, would have so much in common with criminals and terrorists, the agents of awful acts in the real one? Continue reading

To Write Or Not To Write During The Holidays

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One of the greatest difficulties most writers have is finding the time in their busy lives to write. We’re often lucky if we can find a couple of hours at the end of the day after working to contribute to a household of partners/children/pets, feeding partners/children/pets, cleaning up after partners/children/pets and trying to maintain even a semblance of a social life. So when you know you’re going to have a week or two without one or all of these things, do you spend it writing or do you spend it actually having a break? Continue reading

The Importance Of Writers Who Read OR Why There Are Book Reviews On This Writing Blog

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Not surprisingly, this blog is usually all about me. But frequent readers will know I begin every week by posting a book review. I’m a big reader, primarily of longer fiction, although I will slot in a novella every now and then when I’m coming off a previous longer read or when I’m asked to (most recently, Tracy Cembor’s Gaslight Carnival).

Some might ask why a blog that is ostensibly all about me and my writing should so prominently feature reviews of the writing of others (and sometimes even just the writing of others as guest posts). Continue reading

Reading (Once Is Enough) Versus Rereading (Over And Over Again)

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“Confession: I have read Pride and Prejudice about two hundred times. I get lost in the language, words like ‘thither’, ‘mischance’, ‘felicity’. I’m always in agony over whether Elizabeth and Mr Darcy are really going to get together.”
Kathleen Kelly in You’ve Got Mail

“It is a truth generally acknowledged that we are all longing to escape. I escape always to my favourite book, Pride and Prejudice. I’ve read it so many times now the words just say themselves in my head and it’s like a window opening. It’s like I’m actually there.”
Amanda Price in Lost in Austen

What is it about some books that makes us want to read them over and over again? And what is it about others that makes once enough? Continue reading