I’m very bad at marketing and anything promotional
Even though with books I’m always quote devotional
In short, in matters authorial and even editorial
I am the very model of an unknown author immemorial
(And in this case, a bit of a plagiarist and an awful lyricist)
I know I do plenty right when it comes to my writing. If I thought differently, I probably would have given up a long time ago. But I know I do plenty wrong as well. How do I know that? Because I’ve written two-and-a-half books of writing, editing, publishing and marketing advice and often it’s a case of “do as I say, not as I do” because at least fifty percent of the time, I don’t – and sometimes just can’t bring myself to – follow my own advice. Which undoubtedly has something (probably a lot) to do with why I remain an unknown author (since time immemorial).
Here’s a (hardly comprehensive) list of things I do wrong.