I’m very bad at marketing and anything promotional
Even though with books I’m always quote devotional
In short, in matters authorial and even editorial
I am the very model of an unknown author immemorial
(And in this case, a bit of a plagiarist and an awful lyricist)
I know I do plenty right when it comes to my writing. If I thought differently, I probably would have given up a long time ago. But I know I do plenty wrong as well. How do I know that? Because I’ve written two-and-a-half books of writing, editing, publishing and marketing advice and often it’s a case of “do as I say, not as I do” because at least fifty percent of the time, I don’t – and sometimes just can’t bring myself to – follow my own advice. Which undoubtedly has something (probably a lot) to do with why I remain an unknown author (since time immemorial).
I am by no means a marketing or design or website expert but, luckily, I happen to know someone who is. When I or my editing clients need assistance, she is my first (and only) point of contact. That’s how good she is in my opinion.
Through my professional relationship with her, I have distilled some (hopefully most) of the key points to consider when developing a website for your book.
First Decisions The first decision is what you want to call your website. If you have only written one book and don’t plan to write any more, you may prefer to set up a website in the name of your book for maximum exposure. If you’ve written more than one book or plan to write more in the future, it might be better to set up a website in your name to promote yourself as much as the books. Of course, you could always call your website something completely different (John Birmingham’s is called Cheeseburger Gothic – no idea why). As long as you have a good reason and it doesn’t make you and your book very difficult to find (which defeats entirely the purpose of setting up a website), then why not?Continue reading