Developing a Website for Your Book

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I am by no means a marketing or design or website expert but, luckily, I happen to know someone who is. When I or my editing clients need assistance, she is my first (and only) point of contact. That’s how good she is in my opinion.

Through my professional relationship with her, I have distilled some (hopefully most) of the key points to consider when developing a website for your book.

First Decisions
The first decision is what you want to call your website. If you have only written one book and don’t plan to write any more, you may prefer to set up a website in the name of your book for maximum exposure. If you’ve written more than one book or plan to write more in the future, it might be better to set up a website in your name to promote yourself as much as the books. Of course, you could always call your website something completely different (John Birmingham’s is called Cheeseburger Gothic – no idea why). As long as you have a good reason and it doesn’t make you and your book very difficult to find (which defeats entirely the purpose of setting up a website), then why not? Continue reading

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The Benefits of a Goodreads Profile

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I’ve been helping an internet and marketing ignorant author about thirty years older than me in the lead up to his book being published and he’s also been receiving moral support from another published author roughly his age. He’s paying a professional to put together a small website and I suggested I set up a Goodreads author profile for him so that when the book is released I – and whoever else is so inclined – can post a review. He agreed.

I signed him up, added a picture and posted his About Me text that we’ve been working on for the website. Then, since I’m on Goodreads as well, I connected with him as a friend. And knowing the name of the other author who’s supporting him, I looked her up on Goodreads in an attempt to connect the two of them.

But when I found her profile, it was empty. She’s there – her book was quite successful and has an average rating of 3.46 – but there’s no picture, no author bio, no other information except that she was the author of the book listed. I was surprised. I went back to my friend and told him what I’d found, suggesting he contact his friend and let her know her profile was there and that she could claim it. He told me she was as clueless as he was when it came to technology and being online and that he doubted she would be interested. Fair enough. She clearly doesn’t have someone like me to help her out the way he has me. Continue reading