Developing a Website for Your Book

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I am by no means a marketing or design or website expert but, luckily, I happen to know someone who is. When I or my editing clients need assistance, she is my first (and only) point of contact. That’s how good she is in my opinion.

Through my professional relationship with her, I have distilled some (hopefully most) of the key points to consider when developing a website for your book.

First Decisions
The first decision is what you want to call your website. If you have only written one book and don’t plan to write any more, you may prefer to set up a website in the name of your book for maximum exposure. If you’ve written more than one book or plan to write more in the future, it might be better to set up a website in your name to promote yourself as much as the books. Of course, you could always call your website something completely different (John Birmingham’s is called Cheeseburger Gothic – no idea why). As long as you have a good reason and it doesn’t make you and your book very difficult to find (which defeats entirely the purpose of setting up a website), then why not? Continue reading

The Five Types of Writing

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These days it’s on everybody’s bucket list – to write a book. But regardless of whether that bucket list item is a novel, non-fiction or memoir, the world needs more than just book writers. Content is a vast industry in itself and despite the resistance to paying for it, it is continuing to grow.

But there are actually five different types of writing, all requiring vastly different skill sets. So if your heart is set on it, it’s worth considering where your talents and your best chance of getting read lie. Continue reading

Should You Market Your Book, Yourself or Both? (Part 1: Marketing Your Book)

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I love to ask myself questions that I don’t know the answer to and spend time considering them at length, then spend time discussing them at length in a blog post. So, somewhat surprisingly, when I asked myself the question “Should you market your book, yourself or both?” I realised I already knew the answer. Of course, all writers seeking an audience for their work must market both their books and themselves. It’s everything that comes after that realisation that tends to be a lot more difficult.

I’ve previously admitted that I have a problem with marketing myself and I’m not much better at marketing my books, not because I don’t think they’re any good but because a lifetime of reinforcement that humility is more important than confidence when it comes to self-promotion is hard to overcome.

So here’s an exercise in “do as I say, not as I do”. You don’t have to do them all – in fact, you probably shouldn’t, at least not all at once in an effort to avoid overkill. But by selecting the right combination over the right length of time, your marketing efforts may just pay off. Today I’m looking at marketing your book and on Thursday I’ll look at marketing yourself and together those two approaches will hopefully translate into book sales now and in the future. Continue reading