I love to ask myself questions that I don’t know the answer to and spend time considering them at length, then spend time discussing them at length in a blog post. So, somewhat surprisingly, when I asked myself the question “Should you market your book, yourself or both?” I realised I already knew the answer. Of course, all writers seeking an audience for their work must market both their books and themselves. It’s everything that comes after that realisation that tends to be a lot more difficult.
I’ve previously admitted that I have a problem with marketing myself and I’m not much better at marketing my books, not because I don’t think they’re any good but because a lifetime of reinforcement that humility is more important than confidence when it comes to self-promotion is hard to overcome.
So here’s an exercise in “do as I say, not as I do”. You don’t have to do them all – in fact, you probably shouldn’t, at least not all at once in an effort to avoid overkill. But by selecting the right combination over the right length of time, your marketing efforts may just pay off. Today I’m looking at marketing your book and on Thursday I’ll look at marketing yourself and together those two approaches will hopefully translate into book sales now and in the future. Continue reading