Once a book is published, there are two things an author hopes for: sales and reviews. Sales are good because they allow a writer to be financially supported as they write their next book. Reviews are good because they lead to more sales. And the more stars each review has, the more validated the author feels and the more confidence potential readers have.
But regardless of whether a book is good, bad or somewhere in between, and assuming it has had enough exposure, it will have each of the following types of review.
The Never-Read-It Review Obviously someone who reviews a book they’ve never read has a nefarious purpose, either to promote or prevent the reading of it. Platforms like Amazon usually don’t allow a review of a product that hasn’t been bought directly from them so that helps a little. Platforms like Goodreads rely on the honesty of the reading community they have assembled. It doesn’t always work.Continue reading
In 2007, I was studying the final subject in my master’s degree in writing at Swinburne University. The subject was The Writerly Self (don’t ask, I have no idea, not sure if I even understood exactly what the subject was about when I was studying it) and the major assessment piece was a writing journal reflecting on my development as a writer. I really didn’t want to do it. It seemed self-indulgent. It seemed like a waste of the 3,000-5,000 words required.
I proposed, was given permission for and began writing several alternatives including an article with the title, “Can Writing Be Taught?” It was and still is a question perpetually asked in relation to professional writing courses.
At the simplest level, of course writing can be taught. We teach writing to children all throughout their schooling years. But the focus of my article was going to be undergraduate and postgraduate writing studies. What better way to reflect on my development as a writer than to look into the proliferation of bachelor-, graduate certificate-, graduate diploma-, master’s- and PhD-level writing courses, their necessity and their usefulness.Continue reading
Amongst writers it is a well-known fact that the majority of us can’t earn enough just from our writing to give up all other forms of employment. There are a lucky few but not nearly as many as those of us wanting to join those few would like. It doesn’t mean we give up on writing. It just means we supplement our incomes with other work like editing, teaching and more often than not jobs that have absolutely no link to what it is we’d much rather be doing.
In 2014, I was lucky enough to be able to begin three years in which I spent the majority of my time writing my own work full-time. During the times I wasn’t writing my own work, I was employed as a writer writing for others (six months here, six weeks there but for less than a year of those three years). Prior to that, I spent six-and-a-half years as a corporate writer and before that, I was a textbook editor for three years. I even have two postgraduate writing degrees.
And in the past five years, I’ve published three books, written two more, ghost-written another, written and published over 400 blog posts, and written and published about two dozen articles, one of which had over 10,000 views on LinkedIn. I was even shortlisted for the 2016 Text Prize for my upcoming novel, Black Spot, and it was a point of pride for me when one of Text Publishing’s employees told me my book wouldn’t need an editor because I’d done such a good job.
So imagine my surprise when, as I sat right beside him, my father told a group of his friends and acquaintances that I was an “amateur writer”.Continue reading
I am by no means a marketing or design or website expert but, luckily, I happen to know someone who is. When I or my editing clients need assistance, she is my first (and only) point of contact. That’s how good she is in my opinion.
Through my professional relationship with her, I have distilled some (hopefully most) of the key points to consider when developing a website for your book.
First Decisions The first decision is what you want to call your website. If you have only written one book and don’t plan to write any more, you may prefer to set up a website in the name of your book for maximum exposure. If you’ve written more than one book or plan to write more in the future, it might be better to set up a website in your name to promote yourself as much as the books. Of course, you could always call your website something completely different (John Birmingham’s is called Cheeseburger Gothic – no idea why). As long as you have a good reason and it doesn’t make you and your book very difficult to find (which defeats entirely the purpose of setting up a website), then why not?Continue reading
These days it’s on everybody’s bucket list – to write a book. But regardless of whether that bucket list item is a novel, non-fiction or memoir, the world needs more than just book writers. Content is a vast industry in itself and despite the resistance to paying for it, it is continuing to grow.
But there are actually five different types of writing, all requiring vastly different skill sets. So if your heart is set on it, it’s worth considering where your talents and your best chance of getting read lie.Continue reading
I love to ask myself questions that I don’t know the answer to and spend time considering them at length, then spend time discussing them at length in a blog post. So, somewhat surprisingly, when I asked myself the question “Should you market your book, yourself or both?” I realised I already knew the answer. Of course, all writers seeking an audience for their work must market both their books and themselves. It’s everything that comes after that realisation that tends to be a lot more difficult.
I’ve previously admitted that I have a problem with marketing myself and I’m not much better at marketing my books, not because I don’t think they’re any good but because a lifetime of reinforcement that humility is more important than confidence when it comes to self-promotion is hard to overcome.
So here’s an exercise in “do as I say, not as I do”. You don’t have to do them all – in fact, you probably shouldn’t, at least not all at once in an effort to avoid overkill. But by selecting the right combination over the right length of time, your marketing efforts may just pay off. Today I’m looking at marketing your book and on Thursday I’ll look at marketing yourself and together those two approaches will hopefully translate into book sales now and in the future.Continue reading