I am by no means a marketing or design or website expert but, luckily, I happen to know someone who is. When I or my editing clients need assistance, she is my first (and only) point of contact. That’s how good she is in my opinion.
Through my professional relationship with her, I have distilled some (hopefully most) of the key points to consider when developing a website for your book.
First Decisions The first decision is what you want to call your website. If you have only written one book and don’t plan to write any more, you may prefer to set up a website in the name of your book for maximum exposure. If you’ve written more than one book or plan to write more in the future, it might be better to set up a website in your name to promote yourself as much as the books. Of course, you could always call your website something completely different (John Birmingham’s is called Cheeseburger Gothic – no idea why). As long as you have a good reason and it doesn’t make you and your book very difficult to find (which defeats entirely the purpose of setting up a website), then why not?Continue reading
I bought two books recently that had something in common, which was that they both had quotes of endorsement on their covers from SJ Watson. It made me wonder two things. One, is there any value in them, something that makes readers gravitate towards books with them and choose them over books without them? And two, who the hell is SJ Watson?
Okay, so I know now that SJ Watson is the author of Before I Go to Sleep, which was made into a movie starring Nicole Kidman and Colin Firth. I haven’t read the book or seen the film (and didn’t know who he was) so clearly when I was choosing those two books, the presence of his endorsement was not a consideration for me. But then again, I read so many books that maybe I don’t need to whittle them down to a chosen few. For those who have less time to devote to reading than I do, perhaps those testimonials really are useful.Continue reading