The Benefits of a Goodreads Profile

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I’ve been helping an internet and marketing ignorant author about thirty years older than me in the lead up to his book being published and he’s also been receiving moral support from another published author roughly his age. He’s paying a professional to put together a small website and I suggested I set up a Goodreads author profile for him so that when the book is released I – and whoever else is so inclined – can post a review. He agreed.

I signed him up, added a picture and posted his About Me text that we’ve been working on for the website. Then, since I’m on Goodreads as well, I connected with him as a friend. And knowing the name of the other author who’s supporting him, I looked her up on Goodreads in an attempt to connect the two of them.

But when I found her profile, it was empty. She’s there – her book was quite successful and has an average rating of 3.46 – but there’s no picture, no author bio, no other information except that she was the author of the book listed. I was surprised. I went back to my friend and told him what I’d found, suggesting he contact his friend and let her know her profile was there and that she could claim it. He told me she was as clueless as he was when it came to technology and being online and that he doubted she would be interested. Fair enough. She clearly doesn’t have someone like me to help her out the way he has me. Continue reading

Should You Market Your Book, Yourself or Both? (Part 1: Marketing Your Book)

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I love to ask myself questions that I don’t know the answer to and spend time considering them at length, then spend time discussing them at length in a blog post. So, somewhat surprisingly, when I asked myself the question “Should you market your book, yourself or both?” I realised I already knew the answer. Of course, all writers seeking an audience for their work must market both their books and themselves. It’s everything that comes after that realisation that tends to be a lot more difficult.

I’ve previously admitted that I have a problem with marketing myself and I’m not much better at marketing my books, not because I don’t think they’re any good but because a lifetime of reinforcement that humility is more important than confidence when it comes to self-promotion is hard to overcome.

So here’s an exercise in “do as I say, not as I do”. You don’t have to do them all – in fact, you probably shouldn’t, at least not all at once in an effort to avoid overkill. But by selecting the right combination over the right length of time, your marketing efforts may just pay off. Today I’m looking at marketing your book and on Thursday I’ll look at marketing yourself and together those two approaches will hopefully translate into book sales now and in the future. Continue reading

The Risk of Exposure: Putting Yourself and Your Writing Out There

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Being a writer can be a double-edged sword sometimes. When we first publish, in whatever format we choose, we think, “What if nobody reads my work?” When we realise we are gaining some traction and are being read, we think, “What if people read my work and don’t like it?” It’s rare that we think about the stranger end of the spectrum.

But recently I was confronted with it when I received a request through the Contact Me page on this blog. It was from a man looking for a writer/publisher to help him complete, edit and publish his book. Continue reading