These days it’s on everybody’s bucket list – to write a book. But regardless of whether that bucket list item is a novel, non-fiction or memoir, the world needs more than just book writers. Content is a vast industry in itself and despite the resistance to paying for it, it is continuing to grow.
But there are actually five different types of writing, all requiring vastly different skill sets. So if your heart is set on it, it’s worth considering where your talents and your best chance of getting read lie.Continue reading
Earlier in the year, my stepmother was dragged into a PR nightmare when the founder and owner of a program for gifted children became the subject of an article in a major Australian newspaper. My stepmother is a licensee of the program and a teacher, taking it into primary schools and offering additional educational challenges for children who have been assessed as gifted. The owner had made the mistake of posting opinion pieces on the business’s website and a concerned parent, upon seeing the controversial posts, immediately contacted the newspaper wanting to have it exposed.
That concerned parent had a point. The posts weren’t just controversial and inappropriately featured on the business’s website, they were also completely unacceptable in the context of the program being offered in schools. However, instead of the journalist making these points in a balanced piece of reporting, she instead decided to target and ridicule the elderly owner of the program.Continue reading