On Tuesday I looked at marketing your book and today I continue the theme by looking at ways to market yourself. It’s not everybody’s favourite task – in fact, I once asked a friend if she wanted to be the public face and name of my books because I was so afraid of the scrutiny (she declined) – but if you’re planning on publishing more than one book, establishing your identity as a writer can be just as important as establishing the quality of an individual book.
Find Your Angle
Everybody has an angle – they just have to discover what it is. John Grisham is a former lawyer so when he started writing crime books, it made total sense. Jeffrey Archer was conned out of a significant amount of money so when he wrote a book about characters trying to exact their revenge for the same thing and get their money back, it was a great selling point. When Lauren Conrad wrote a novel about a girl and her best friend appearing on a reality show, the fact that it was a thinly veiled autobiography and she had a guaranteed readership from the audience of the show she had appeared on helped to ring up the sales, even if the critical acclaim didn’t accompany it.